))
Marketing Thought Leadership: Too Much Data? How Marketers Can Be More Effective in Today's Noisy B2B Marketplace
Manage episode 308789616 series 3020153
Content provided by Linda Popky. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Linda Popky or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Linda Popky interviews Wayne Cerullo who discusses the key findings from his research into the state of B2B marketing, including the realization that in today's ABM-focused world, marketers need to refocus from quantity to quality.
…
continue reading
170 episoade
Distribuie
