It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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Episode 62: The Ascendancy of Challenger Brands in Retail with Eric Ryan
Manage episode 421011044 series 2148549
Content provided by Kantar Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kantar Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In episode 62 of Kantar's Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss challenger brand disruption across direct-to-consumer brands with Eric Ryan, co-founder of method, OLLY, Welly, Cast, and WILL Perform.
This episode also features Julie Craig, vice president of shopper insights, to discuss the changing role of the store and shoppers’ expectations.
Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast.
Barry's contact information: barry.thomas@kantar.com Barry's LinkedIn
Rachel's contact information: rachel.dalton@kantar.com Rachel's LinkedIn
100 episoade
Distribuie
Manage episode 421011044 series 2148549
Content provided by Kantar Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kantar Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In episode 62 of Kantar's Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss challenger brand disruption across direct-to-consumer brands with Eric Ryan, co-founder of method, OLLY, Welly, Cast, and WILL Perform.
This episode also features Julie Craig, vice president of shopper insights, to discuss the changing role of the store and shoppers’ expectations.
Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast.
Barry's contact information: barry.thomas@kantar.com Barry's LinkedIn
Rachel's contact information: rachel.dalton@kantar.com Rachel's LinkedIn
100 episoade
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Similar cu Kantar Retail Sound Bites
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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…
continue reading
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…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Find distressed properties for pennies on the dollar and turn them for huge profits!
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