Episode 39: Rod Wood - Detroit Lions/NFL

Kickin' it with Krish

On this episode, Host Krish Kumar sits down with Rod Wood, the President and CEO of the Detroit Lions.
As Detroit Lions Team President and CEO, Rod Wood oversees all football and business operations of the Lions organization and reports directly to Principal Owner and Chair Sheila Ford Hamp. He was originally appointed Team President on Nov. 19, 2015.

Following organizational changes at the end of the 2020 season, Wood and Mrs. Hamp set out to establish a new leadership vision for the Lions. On December 15, 2020, Wood welcomed Lions Legend Chris Spielman to a formal role in the organization as Special Assistant to President/CEO and Chairperson. Together, along with Chief Operating Officer Mike Disner, the group began the process of bringing the right general manager and head coach to Detroit.

The thorough search for the Lions' new leadership tandem resulted in the arrival of Brad Holmes and Dan Campbell. Holmes was named executive vice president and general manager on January 14, 2021 after spending 18 seasons with the Los Angeles Rams (2003-20) in a variety of roles, including most recently director of college scouting. That same week, Campbell, a former tight end with 22 years of NFL experience, including 11 as a coach and 11 as a player, was named the team's new head coach.

Upon his initial hiring, Wood immediately began evaluating all business functions within the Lions and Ford Field. Concurrent with his organizational evaluation, Wood's "everything is on the table" approach to shaping the business affairs of the franchise has made a tangible and positive impact on the business operations for both the Lions and Ford Field on and off the field.

In his six years, Wood has implemented significant changes that range from day-to-day operations to new branding and has done so guided by a mission to improve the team's competitive financial position, fan engagement and overall customer experience. Wood has strengthened the Lions and Ford Field brands with improved business partnerships and more strategic alliances that positively influence business initiatives and provide necessary financial support to the club's football operations.

In February 2017, Wood unveiled plans for the first major renovation to the Detroit Lions' home stadium, Ford Field, since it opened its doors in 2002. The $100 million investment incorporated a complete overhaul of the audio and visual experience that featured new videoboards as well as a new state-of-the-art sound system. The stadium's premium spaces also received a complete makeover with expanded offerings to fans.

With the fan game-day experience a primary focus for Wood, his team also implemented a significant upgrade to the stadium's Wi-Fi and oversaw the return of a team cheerleading squad for the first time in four decades.

During this time, the team also unveiled a comprehensive rebranding initiative that emphasized the classic colors of Honolulu Blue and Silver. At the forefront of the team's rebranding and perhaps its most visible assets, the Lions' new uniforms, revealed in April 2017, now feature Home, Away, Throwback and Color Rush combinations. In 2021, the team also unveiled a white pant that is now included in the uniform combinations.

At the League level, Wood was appointed to and serves on the NFL's Investment Committee. For the eight years prior to his appointment as team president, Wood worked closely with the Detroit Lions organization and the Ford Family in his role as President and CEO of Ford Estates.

Prior to joining Wilmington Trust, Wood held an executive position with Comerica Bank where he oversaw 12 offices in four states

Wood graduated from Goodrich (Mich.) High School, and earned a Bachelor of Business Administration degree from the University of Michigan and a graduate degree from the ABA Graduate School of Commercial Banking.

Recorded and Edited by Shiv Govil.