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Content provided by Thomas Barregren and Kntnt Sweden AB. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Thomas Barregren and Kntnt Sweden AB or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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Är Account Based Marketing (ABM) något för dig? – med content spanarna
Manage episode 202595306 series 128254
Content provided by Thomas Barregren and Kntnt Sweden AB. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Thomas Barregren and Kntnt Sweden AB or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Account Based Marketing (ABM) innebär att varje kund betraktas som en egen marknad som kräver sin egen marknadsföring och sin egen försäljningsinsats. Med digitala lösningar är det möjligt, säger mjukvarurföretag som Vendemore, och lovar fantastiska resultat med sina lösningar för annonsering. Är det en helig gral för B2B-företag? Eller är det kejsarens nya kläder? Det är frågor som content spanarna – Malin Sjöman, Pia Tegborg och Thomas Barregren – tar sig an i avsnitt 171 av Kntnt Radio.
Länkar till rapporterna som nämns i programmet hittar du på www.kntnt.se/16995.
Musik: All Alone © Ivan Chew (CC BY 3.0) Musik: Oddity © Yvan Bingand Valérie Marinez (CC BY-NC-SA 3.0)
101 episoade
Distribuie
Manage episode 202595306 series 128254
Content provided by Thomas Barregren and Kntnt Sweden AB. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Thomas Barregren and Kntnt Sweden AB or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Account Based Marketing (ABM) innebär att varje kund betraktas som en egen marknad som kräver sin egen marknadsföring och sin egen försäljningsinsats. Med digitala lösningar är det möjligt, säger mjukvarurföretag som Vendemore, och lovar fantastiska resultat med sina lösningar för annonsering. Är det en helig gral för B2B-företag? Eller är det kejsarens nya kläder? Det är frågor som content spanarna – Malin Sjöman, Pia Tegborg och Thomas Barregren – tar sig an i avsnitt 171 av Kntnt Radio.
Länkar till rapporterna som nämns i programmet hittar du på www.kntnt.se/16995.
Musik: All Alone © Ivan Chew (CC BY 3.0) Musik: Oddity © Yvan Bingand Valérie Marinez (CC BY-NC-SA 3.0)
101 episoade
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Similar cu KNTNT Radio
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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