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GA4 Data Essentials for Law Firms
Manage episode 429074859 series 1524372
Content provided by LawLytics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LawLytics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Google Analytics (GA4) offers a lot of data, and you get it all for “free” simply by creating an account. That said, to sort through all these reports and find what you need is intimidating even for experienced marketers. GA4 is saturated with potential data points and loaded with customizable options that you could spend days (if not months) configuring.
In this episode of the Law Firm Marketing Decoded podcast, we share with you the right type of data to track including user acquisition, user attributes, demographic details, user engagement, and user devices. We also provide a smart solution to solo attorneys and small law firms who lack the time or technical capabilities to set up all the many reports in Google Analytics, which can be a daunting and confusing task for anyone without specialized training.
Tip: Refer to our blog to learn how to access the various reports we discuss throughout the podcast.
105 episoade
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Manage episode 429074859 series 1524372
Content provided by LawLytics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LawLytics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Google Analytics (GA4) offers a lot of data, and you get it all for “free” simply by creating an account. That said, to sort through all these reports and find what you need is intimidating even for experienced marketers. GA4 is saturated with potential data points and loaded with customizable options that you could spend days (if not months) configuring.
In this episode of the Law Firm Marketing Decoded podcast, we share with you the right type of data to track including user acquisition, user attributes, demographic details, user engagement, and user devices. We also provide a smart solution to solo attorneys and small law firms who lack the time or technical capabilities to set up all the many reports in Google Analytics, which can be a daunting and confusing task for anyone without specialized training.
Tip: Refer to our blog to learn how to access the various reports we discuss throughout the podcast.
105 episoade
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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