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E55: Incorporating Behavioural Science into Fundraising Strategies with Howard Levy
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Content provided by Haley Cooper | Certified Fundraising Executive (CFRE), Certified Stress Management Coach, Certified EmC Trainer, Haley Cooper | Certified Fundraising Executive (CFRE), Certified Stress Management Coach, and Certified EmC Trainer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Haley Cooper | Certified Fundraising Executive (CFRE), Certified Stress Management Coach, Certified EmC Trainer, Haley Cooper | Certified Fundraising Executive (CFRE), Certified Stress Management Coach, and Certified EmC Trainer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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In today’s episode of Lead with Heart, I am very excited to have Howard Levy as my guest. Howard is the president of the Red Rooster Group and helps organizations engage their audiences, wake up their brands, and create systemic change.
How does he do this? Through behavioral science principles, sophisticated messaging strategies, and data-driven campaigns.
Today, Howard is sharing how you can incorporate behavioral science into your fundraising strategies to create more effective campaigns.
In this episode:
- [02:51] Nonprofit marketing and brand strategy pain points
- [08:01] Behavioral science trends that encourage people to give
- [15:59] The Actionology Method: Incorporating behavioral science into fundraising strategies
- [24:49] The technology used for fundraising strategies
- [29:37] The power of stories in fundraising
RESOURCES
Red Rooster Group Actionology Card Deck
CONNECT WITH HOWARD
LinkedIn: Howard Adam Levy
Website: redroostergroup.com
My book, Sow, Grow, Lead is live on Amazon! It shares my journey of starting a nonprofit in Malawi and offers practical strategies to help nonprofit leaders turn visions into reality, and create meaningful impact
As the fundraising engine of choice for over 80,000 organizations in 90+ countries, Donorbox’s easy-to-use fundraising tools help you raise more money in more ways. Seamlessly embed a customizable donation form into your website that reduces donor drop-off with a 4x faster checkout, launch a crowdfunding or peer-to-peer campaign, sell event tickets, raise funds on the go with Donorbox Live™ Kiosk, and much more. Learn more at donorbox.org
CONNECT WITH HALEY
Haley is a Certified Fund Raising Executive (CFRE), Certified Stress Management Coach, and Certified EmC train the trainer. She is the Founder of The Savvy Fundraiser, a nonprofit consulting and coaching business. She has worked in both small and large nonprofit teams in the human services, homelessness, and youth sectors; and she specializes in the EmC process, nonprofit leadership, board development, and fundraising. Haley is a passionate, impact-driven, experienced nonprofit professional whose mission is to empower, elevate and engage nonprofit leaders to build healthy, thriving organizations.
Instagram: @thesavvyfundraiser
LinkedIn: Haley Cooper, CFRE
Website: thesavvyfundraiser.com
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75 episoade
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