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Loyalty360 Loyalty Live | Sukumar Muthya, Ansira

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Manage episode 415543717 series 3272525
Content provided by Loyalty360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Loyalty360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

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Ansira is an independent, global marketing technology and services company with clients across B2B, B2C, and B2B2C industries that leverage the company’s suite of proprietary technology platforms across website, media, and channel partner marketing. Ansira guides clients operating in distributed ecosystems to connect with their customers, fostering brand loyalty by seamlessly integrating digital and physical experiences from the enterprise level to the hyper-local level. Recommending best-in-class products, Ansira also works with clients to strengthen loyalty efforts. Loyalty, incentives, and rewards all fall within the company’s integrated loyalty practice.
Mark Johnson, CEO of Loyalty360, spoke with Sukumar Muthya, EVP of Integrated Loyalty at Ansira, about integrated loyalty, how brands can go beyond loyalty mechanics, and ensuring reward complexity is kept to a minimum.

  continue reading

Capitole

1. Loyalty360 Loyalty Live | Sukumar Muthya, Ansira (00:00:00)

2. Integrated Loyalty Strategies for Brands (00:00:04)

3. Loyalty Program Design and Privacy Compliance (00:11:34)

4. Customer Loyalty Program Design and Implementation (00:17:25)

394 episoade

Artwork
iconDistribuie
 
Manage episode 415543717 series 3272525
Content provided by Loyalty360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Loyalty360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Send us a text

Ansira is an independent, global marketing technology and services company with clients across B2B, B2C, and B2B2C industries that leverage the company’s suite of proprietary technology platforms across website, media, and channel partner marketing. Ansira guides clients operating in distributed ecosystems to connect with their customers, fostering brand loyalty by seamlessly integrating digital and physical experiences from the enterprise level to the hyper-local level. Recommending best-in-class products, Ansira also works with clients to strengthen loyalty efforts. Loyalty, incentives, and rewards all fall within the company’s integrated loyalty practice.
Mark Johnson, CEO of Loyalty360, spoke with Sukumar Muthya, EVP of Integrated Loyalty at Ansira, about integrated loyalty, how brands can go beyond loyalty mechanics, and ensuring reward complexity is kept to a minimum.

  continue reading

Capitole

1. Loyalty360 Loyalty Live | Sukumar Muthya, Ansira (00:00:00)

2. Integrated Loyalty Strategies for Brands (00:00:04)

3. Loyalty Program Design and Privacy Compliance (00:11:34)

4. Customer Loyalty Program Design and Implementation (00:17:25)

394 episoade

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