Puttshack: Engaging and Educating Customers with a Whimsical Brand Ambassador

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The brainchild of Adam Breeden (All Star Lanes, AceBounce, and Flight Club) and brothers Steven and Dave Jolliffe (Topgolf), Puttshack is a high-tech mini golf concept where technology has been injected into the traditional game to make it even more exciting and fun. The 9-hole mini golf games feature Puttshack’s proprietary TrackaballTM technology, and each game takes approximately 30 minutes, depending on how busy the course is and the number of people playing in the group. While reservations aren’t required, walk-in groups will be served on a first-come, first-serve basis.

The Puttshack experience is enhanced by food and beverage options, and guests can enjoy bar and restaurant areas when visiting. At present, the brand counts 14 locations in the U.S. and 18 locations worldwide, with more locations under construction.

Mark Johnson, CEO of Loyalty360, spoke with Susan Walmesley, Chief Marketing Officer and Chief Operating Officer of Puttshack, about the brand’s popular Ace Puttman campaign, the Puttshack Perks program, and leveraging data in support of personalization.
Read the full article on Loyalty360 here: https://loyalty360.org/content-gallery/in-depth-exclusives/puttshack-engaging-and-educating-customers-with-a-whimsical-brand-ambassador

Capitole

1. Innovating Mini Golf Experience (00:00:05)

2. Customer Loyalty and Personalization at Puttshack (00:09:01)

3. Customer Loyalty Insights and Program Enhancements (00:15:52)

4. Inspiring High School Teacher Shares Insights (00:21:30)