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From Crown Jewel to Cautionary Tale: Gwen Whiting on Navigating the Pitfalls of Corporate Acquisition

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Content provided by Aliza Licht. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aliza Licht or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this episode of Leave Your Mark, I sit down with Gwen Whiting, the innovative founder behind the eco-friendly brand The Laundress, later acquired by Unilever. Gwen recounts her unique journey from her crafty upbringing to becoming a pioneer in the premium laundry sector. She shares the highs of building a celebrated brand and the sobering challenges faced post-acquisition. The discussion is a cautionary tale about the realities and risks of selling a business to a large corporation, highlighting the lack of personal care and attention that often accompanies such transitions. Listeners will learn about the importance of instinct in branding, fostering genuine supplier relationships, and the often-overlooked realities of selling a business. Now, with the launch of The Fill, Gwen is once again reinventing the cleaning industry with sustainable solutions and a private members community. Aspiring entrepreneurs will find invaluable insights into maintaining passion, managing growth responsibly, and the significance of staying true to one’s vision despite corporate challenges.

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228 episoade

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Fetch error

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Manage episode 444279912 series 2590330
Content provided by Aliza Licht. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aliza Licht or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this episode of Leave Your Mark, I sit down with Gwen Whiting, the innovative founder behind the eco-friendly brand The Laundress, later acquired by Unilever. Gwen recounts her unique journey from her crafty upbringing to becoming a pioneer in the premium laundry sector. She shares the highs of building a celebrated brand and the sobering challenges faced post-acquisition. The discussion is a cautionary tale about the realities and risks of selling a business to a large corporation, highlighting the lack of personal care and attention that often accompanies such transitions. Listeners will learn about the importance of instinct in branding, fostering genuine supplier relationships, and the often-overlooked realities of selling a business. Now, with the launch of The Fill, Gwen is once again reinventing the cleaning industry with sustainable solutions and a private members community. Aspiring entrepreneurs will find invaluable insights into maintaining passion, managing growth responsibly, and the significance of staying true to one’s vision despite corporate challenges.

  continue reading

228 episoade

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