It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Content provided by Legal Marketing Studio and Michael N. Meyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Legal Marketing Studio and Michael N. Meyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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017 Writing Effectively for Content Marketing, a conversation with Edie Reinhardt
Manage episode 163375618 series 1037069
Content provided by Legal Marketing Studio and Michael N. Meyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Legal Marketing Studio and Michael N. Meyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
At the heart of nearly all marketing materials are words. How well those words are written will determine how effectively they reach the intended audience. Edie Reinhardt and I sat down to discuss writing well, writing with purpose and writing to strategic effect. With a background in both the law and publishing, Edie has a unique perspective on how to tailor one's writing for a particular audience in a consistent, personal voice and maintain that writing over the long time span required of content marketing. Whether you're writing for a legal audience composed of other lawyers or seeking to reach potential clients who are not legal experts, you'll find plenty of insight in this conversation.
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62 episoade
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Manage episode 163375618 series 1037069
Content provided by Legal Marketing Studio and Michael N. Meyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Legal Marketing Studio and Michael N. Meyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
At the heart of nearly all marketing materials are words. How well those words are written will determine how effectively they reach the intended audience. Edie Reinhardt and I sat down to discuss writing well, writing with purpose and writing to strategic effect. With a background in both the law and publishing, Edie has a unique perspective on how to tailor one's writing for a particular audience in a consistent, personal voice and maintain that writing over the long time span required of content marketing. Whether you're writing for a legal audience composed of other lawyers or seeking to reach potential clients who are not legal experts, you'll find plenty of insight in this conversation.
…
continue reading
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Similar cu Legal Marketing Studio
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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continue reading
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continue reading
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…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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