It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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020 Selling to Law Firms, Tips from Ann Heatherington
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Manage episode 166868521 series 1037069
Content provided by Legal Marketing Studio and Michael N. Meyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Legal Marketing Studio and Michael N. Meyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
This episode isn't just for legal marketing vendors; in-house marketers and event solo attorneys, too, will find value in Ann Heatherington's tips. My conversation with Ann boils down to building strong relationships. Vendors need to build strong relationships with in-house support staff (marketing, business development and admin)and these in-house folks need to build strong relationships with their attorneys. Candid conversations can help all sides achieve their goals.
…
continue reading
62 episoade
MP3•Pagina episodului
Manage episode 166868521 series 1037069
Content provided by Legal Marketing Studio and Michael N. Meyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Legal Marketing Studio and Michael N. Meyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
This episode isn't just for legal marketing vendors; in-house marketers and event solo attorneys, too, will find value in Ann Heatherington's tips. My conversation with Ann boils down to building strong relationships. Vendors need to build strong relationships with in-house support staff (marketing, business development and admin)and these in-house folks need to build strong relationships with their attorneys. Candid conversations can help all sides achieve their goals.
…
continue reading
62 episoade
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