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065 - Growth through partnerships, with Kat O'Brien (CPO @ ClimateTrade)
Manage episode 357186548 series 2709471
Content provided by MarsBased. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarsBased or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
We're excited to share this episode with you in which we talk to Kat O'Brien (Chief Partnerships Officer at ClimateTrade) about all things partnerships.
Kat has been operating in the partnerships and marketing sector of both startups and corporates in the last years - as a matter of fact, we met when she was CMO at Polaroo, a former client of MarsBased - and, to be honest, we have never discussed this topic on this podcast.
We've had our share of failed partnerships over the years because, quite frankly, we suck at partnerships. If we had met Kat before, we wouldn't have been so terrible at partnering with other companies.
We discuss KPIs for the partnerships, paid vs. free partnerships, who should spearhead these initiatives, reporting, selling to enterprise, finding the right key people to sign contracts... and more!
🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/
85 episoade
Distribuie
Manage episode 357186548 series 2709471
Content provided by MarsBased. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarsBased or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
We're excited to share this episode with you in which we talk to Kat O'Brien (Chief Partnerships Officer at ClimateTrade) about all things partnerships.
Kat has been operating in the partnerships and marketing sector of both startups and corporates in the last years - as a matter of fact, we met when she was CMO at Polaroo, a former client of MarsBased - and, to be honest, we have never discussed this topic on this podcast.
We've had our share of failed partnerships over the years because, quite frankly, we suck at partnerships. If we had met Kat before, we wouldn't have been so terrible at partnering with other companies.
We discuss KPIs for the partnerships, paid vs. free partnerships, who should spearhead these initiatives, reporting, selling to enterprise, finding the right key people to sign contracts... and more!
🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/
85 episoade
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Similar cu Life on Mars - A podcast from MarsBased
Show notes are at https://stevelitchfield.com/sshow/chat.html
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