083 - Bootstrapping, marketing, branding & ass-kicking, with Tanya Van Gastel (Co-founder of The Multiverse AI)

Life on Mars - A podcast from MarsBased

Curious about the challenges of transitioning from a corporate environment in China to the bustling startup scene in Barcelona? How has she created an AI company and is bootstrapping her way up? How is their marketing strategy? How do you build domain authority for your startup? Join us as Tania Van Gastel, CEO and co-founder of The Multiverse AI, shares her unique journey. Her insights shed light on building a product-driven company amidst the AI frenzy, the significance of transparency, and the art of indie hacking.
Discover how the vibrant startup community in Barcelona, bolstered by events like Startup Grind, fosters innovation and authentic conversations, providing valuable platforms for growth and reflection.
AI, however, couldn't fix Àlex not picking the right microphone for recording nor his mistaking multiverse for metaverse in the middle of the conversation, so there's that.

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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

Capitole

1. Introduction to Tania Van Gastel (00:00:00)

2. The Power of Community Events (00:04:53)

3. Embracing Transparency and Failure (00:13:15)

4. The Challenge of Self-Perception (00:22:36)

5. Bootstrapping from the Ground Up (00:24:28)

6. Marketing Strategies for Growth (00:28:28)

7. Finding the Ideal Customer Profile (00:36:42)

8. The Importance of Execution Over Perfection (00:45:23)

9. Future Aspirations for Multiverse AI (00:53:13)

10. Navigating Trust in a Digital World (00:59:03)