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#12: ‘Play or Park’ Loyalty Programme by Circle K

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Content provided by Liquid Barcodes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liquid Barcodes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Circle K operates over 15,000 convenience stores worldwide including those previously known as Topaz in Ireland. The "Play or Park" loyalty programme is an award-winning concept that launched in 2013 and continues to this day. It's a gamification-based loyalty programme - one of the first worldwide in convenience retail and this case study discusses why it has performed so successfully for the Topaz business and why it has been retained under its new ownership.

  continue reading

63 episoade

Artwork
iconDistribuie
 
Manage episode 318663405 series 3234937
Content provided by Liquid Barcodes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liquid Barcodes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Circle K operates over 15,000 convenience stores worldwide including those previously known as Topaz in Ireland. The "Play or Park" loyalty programme is an award-winning concept that launched in 2013 and continues to this day. It's a gamification-based loyalty programme - one of the first worldwide in convenience retail and this case study discusses why it has performed so successfully for the Topaz business and why it has been retained under its new ownership.

  continue reading

63 episoade

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