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#25: Tesco UK's Subscription Strategy

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Manage episode 318663392 series 3234937
Content provided by Liquid Barcodes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liquid Barcodes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Tesco's Clubcard programme is one of the oldest and most iconic loyalty programmes in the UK with over 17 million members.

In late 2019, it announced the addition of a new option - "Clubcard Plus" - a subscription-based loyalty programme offering unique benefits for a fixed monthly fee.

Listen to this episode of Liquid Barcodes' podcast to hear the range of benefits offered to Tesco UK's consumers and our view on its potential for success.

Show Notes:

1) Tesco UK's Subscription Strategy

  continue reading

63 episoade

Artwork
iconDistribuie
 
Manage episode 318663392 series 3234937
Content provided by Liquid Barcodes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liquid Barcodes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Tesco's Clubcard programme is one of the oldest and most iconic loyalty programmes in the UK with over 17 million members.

In late 2019, it announced the addition of a new option - "Clubcard Plus" - a subscription-based loyalty programme offering unique benefits for a fixed monthly fee.

Listen to this episode of Liquid Barcodes' podcast to hear the range of benefits offered to Tesco UK's consumers and our view on its potential for success.

Show Notes:

1) Tesco UK's Subscription Strategy

  continue reading

63 episoade

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