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Content provided by Liquid Barcodes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liquid Barcodes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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#49: Unlucky for Investors
Manage episode 318663368 series 3234937
Content provided by Liquid Barcodes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liquid Barcodes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
This live loyalty article discusses the devastating financial revelations from Luckin' Coffee - the high profile Chinese coffee company that was once valued at over a billion dollars, but was in fact defrauding investors. The firm had overstated its revenues to the tune of over £300 million.
Boasting over 4,500 stores and serving over 9 million monthly visitors in China by January 2020, Luckin' Coffee's two-year meteoric rise was the result of aggressive marketing tactics. This audio article reviews some of the ideas that earned the firm the title of one of the world's top 50 most innovative companies before the accounting fraud was uncovered.
We discuss its data-led approach and some concepts that would undoubtedly have continued to delight Chinese consumers and challenge the dominance of Starbucks in its key international market.
Show Notes:
1) Loyalty Article - Unlucky for Investors
63 episoade
Distribuie
Manage episode 318663368 series 3234937
Content provided by Liquid Barcodes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liquid Barcodes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
This live loyalty article discusses the devastating financial revelations from Luckin' Coffee - the high profile Chinese coffee company that was once valued at over a billion dollars, but was in fact defrauding investors. The firm had overstated its revenues to the tune of over £300 million.
Boasting over 4,500 stores and serving over 9 million monthly visitors in China by January 2020, Luckin' Coffee's two-year meteoric rise was the result of aggressive marketing tactics. This audio article reviews some of the ideas that earned the firm the title of one of the world's top 50 most innovative companies before the accounting fraud was uncovered.
We discuss its data-led approach and some concepts that would undoubtedly have continued to delight Chinese consumers and challenge the dominance of Starbucks in its key international market.
Show Notes:
1) Loyalty Article - Unlucky for Investors
63 episoade
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Similar cu Liquid Barcodes Loyalty Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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continue reading
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