))
Trent-a-palooza! Chatting AI and CX for B2B brands with Grasshopper Mowers VP of Marketing
Manage episode 456131390 series 3548118
Content provided by Littlefield Agency. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Littlefield Agency or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this year-end finale episode, Sam and Roop chat with annual guest Trent Guyer, VP Marketing & Digital Strategy at Grasshopper Mowers, about two big topics reshaping B2B marketing: how AI is changing the game and why customer experience (CX) is more important than ever in a digital-first world. Trent shares how AI is already making life easier by automating the more mundane tasks, streamlining data management, and helping stay on top of inventory challenges across various fronts.
But AI isn't the only two-letter acronym the gang is talking about. They also discuss CX, where Trent breaks down how B2B buyers expect the same seamless, instant service they get as B2C consumers. Whether it’s a smooth omnichannel experience or quick responses to emails and online chats, B2B businesses have to step up and treat their customers with the same care and considerations B2C do. Prioritizing CX isn’t just a nice-to-have—it’s how you stand out, build loyalty, and turn customers into lifelong partners.
So grab your favorite holiday drink and join us for our last podcast of 2024!
145 episoade
Distribuie
