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Applying Strategic Jiu-Jitsu to Achieve Greater Collaboration

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Content provided by LMA Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LMA Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
What if tapping into lawyers’ natural motivations could yield greater client value and revenue growth? In this SIG Share-Out episode, Julie Wall Khoury speaks with Dave Southern on how legal marketers and business development professionals can use "strategic jiu-jitsu" to build a group of collaboration champions at their firms by empowering lawyers to identify new service opportunities with existing clients. Speakers: Julie Wall Khoury, Chief Marketing Officer, Balch & Bingham LLP Dave Southern, Director of Marketing Communications, Mayer Brown LLP Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
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115 episoade

Artwork
iconDistribuie
 
Manage episode 418274760 series 1275871
Content provided by LMA Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LMA Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
What if tapping into lawyers’ natural motivations could yield greater client value and revenue growth? In this SIG Share-Out episode, Julie Wall Khoury speaks with Dave Southern on how legal marketers and business development professionals can use "strategic jiu-jitsu" to build a group of collaboration champions at their firms by empowering lawyers to identify new service opportunities with existing clients. Speakers: Julie Wall Khoury, Chief Marketing Officer, Balch & Bingham LLP Dave Southern, Director of Marketing Communications, Mayer Brown LLP Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
  continue reading

115 episoade

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