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As they delve into the intricacies of marketing, discussing their unique niche and adaptation to changing regulations and on implementing geofencing for e-commerce, including pricing strategies and optimization techniques, Barbara Wardell and Ernesto Cull
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Barbara Wardell is a seasoned marketing and ad professional with a background in specialty medicine. Leaving behind a successful career, she now disrupts on behalf of small businesses at Cullari & Wardell. With a hunter-gatherer mindset, Barbara matches customers to her clients' strengths using GPS location data, significantly boosting foot traffic and online engagement. Outside work, she's a dedicated mother balancing business with a passion for life and family. Ernesto Cullari, Chief Marketing Officer at Cullari & Wardell, is a multifaceted talent in writing, commercial photography, and directing. A pioneer in geofencing, he has an extensive background in content creation, ad management, and optimization. With experience in artist development for platinum-selling teams, Ernesto's work spans various industries from entertainment to beauty and hospitality, with clients including notable brands like The Original Soupman™ and Chef David Burke. His expertise is showcased in his editorial writing for Fox News and his weekly columns in triCityNews.
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