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How Virgin Australia Increased Corporate Travel Revenue from Competitor Qantas

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Content provided by FT Events LLC and Tommy Danielsen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FT Events LLC and Tommy Danielsen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In Episode 15 of the Loyalty Leaders Podcast, Loyalty Summit Global Chair David Feldman chats with Phil Gunter and Keith Tan about Virgin Australia's re-launch of its Velocity Frequent Flyer Program in 2011 and how they acquired high-value frequent flyers from competitor Qantas with a game-changing status match campaign.

  continue reading

31 episoade

Artwork
iconDistribuie
 
Manage episode 419436341 series 3563040
Content provided by FT Events LLC and Tommy Danielsen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FT Events LLC and Tommy Danielsen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In Episode 15 of the Loyalty Leaders Podcast, Loyalty Summit Global Chair David Feldman chats with Phil Gunter and Keith Tan about Virgin Australia's re-launch of its Velocity Frequent Flyer Program in 2011 and how they acquired high-value frequent flyers from competitor Qantas with a game-changing status match campaign.

  continue reading

31 episoade

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