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Loyalty Leaders Podcast: Exploring the Loyalty Renaissance
Manage episode 407484291 series 3563040
In this episode of the Loyalty Leaders Podcast, we have a pair of two-part interviews with loyalty leaders recorded during the lead-up for our Loyalty Summit CXM Americas conference in Los Angeles this past November.
Segment One: Rick Ferguson joins Loyalty Summit CXM co-chair Phil Rubin and Loyalty Juggernaut CEO Shyam Shah for a recap of Loyalty Summit CXM, a discussion about the Loyalty Renaissance, and a case study on coalition loyalty in Latin America. This segment is part one of the full discussion; we’ll air Part Two in our next episode.
Segment Two: Phil Rubin joins Loyalty Method’s Emil Sarkissian and the Mallet Group’s Marc Berman in a discussion of the retail loyalty renaissance. In part one, Phil and company discuss the demise of third-party cookies, moving beyond transactional loyalty, and why loyalty programs have become a strategic asset for brands. Part Two of this discussion will air in our next episode.
27 episoade
Manage episode 407484291 series 3563040
In this episode of the Loyalty Leaders Podcast, we have a pair of two-part interviews with loyalty leaders recorded during the lead-up for our Loyalty Summit CXM Americas conference in Los Angeles this past November.
Segment One: Rick Ferguson joins Loyalty Summit CXM co-chair Phil Rubin and Loyalty Juggernaut CEO Shyam Shah for a recap of Loyalty Summit CXM, a discussion about the Loyalty Renaissance, and a case study on coalition loyalty in Latin America. This segment is part one of the full discussion; we’ll air Part Two in our next episode.
Segment Two: Phil Rubin joins Loyalty Method’s Emil Sarkissian and the Mallet Group’s Marc Berman in a discussion of the retail loyalty renaissance. In part one, Phil and company discuss the demise of third-party cookies, moving beyond transactional loyalty, and why loyalty programs have become a strategic asset for brands. Part Two of this discussion will air in our next episode.
27 episoade
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