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Law Firm Marketing — How Much Should Your Associates Be Doing?

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Manage episode 457158160 series 1037328
Content provided by Legal Talk Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Legal Talk Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

You’ve got a talented legal team at your firm, but should they also be involved in your marketing schemes? Later, we recently realized that some of you want a bit more backstory on the guys, so, Gyi reveals how his mysterious past made him into the marketer he is today.

-----

Should your lawyers stick to lawyering? Sometimes, an associate is super interested, tactical, and talented at marketing, but sometimes… they’re not. So, how do you avoid potential misuse of resources and make the most of your relationship with marketing partners? Gyi and Conrad talk through how to build trust, optimize your assets, and learn to be on the same team with your marketer.

It’s a bird! It’s a plane! No, it's Gyi Tsakalakis! Who is Gyi, anyway? Every super hero has an origin story, and so does every marketer.

The News:

  • The Google algo update is finished—FINALLY. And, honestly, the results are a bit of a snoozefest.
  • Gemini 2 is out and about! And, similarly—Zzz.
  • Apple launched its ChatGPT integration with Siri. Useful? No? Yes?
  • And, Gyi and Conrad’s Google Business Profiles are back on track. What happened?

Suggested LHLM Episodes:

Playing With the Social Media Algorithm || Drafting Your Marketing Dream Team: Round 2

Dial M for Mystery Shopper

Connect:

The Bite - Lunch Hour Legal Marketing Newsletter!

Leave Us an Apple Review

Lunch Hour Legal Marketing on YouTube

Lunch Hour Legal Marketing on TikTok

Chapters (Times Approximate)

(0:00) Naughty Elf on the Shelf?

(2:57) ALL the Legal Marketing News

(10:36) Should Associates Play a Role in Your Law Firm’s Marketing Strategy?

(26:53) What makes a Gyi?

  continue reading

142 episoade

Artwork
iconDistribuie
 
Manage episode 457158160 series 1037328
Content provided by Legal Talk Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Legal Talk Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

You’ve got a talented legal team at your firm, but should they also be involved in your marketing schemes? Later, we recently realized that some of you want a bit more backstory on the guys, so, Gyi reveals how his mysterious past made him into the marketer he is today.

-----

Should your lawyers stick to lawyering? Sometimes, an associate is super interested, tactical, and talented at marketing, but sometimes… they’re not. So, how do you avoid potential misuse of resources and make the most of your relationship with marketing partners? Gyi and Conrad talk through how to build trust, optimize your assets, and learn to be on the same team with your marketer.

It’s a bird! It’s a plane! No, it's Gyi Tsakalakis! Who is Gyi, anyway? Every super hero has an origin story, and so does every marketer.

The News:

  • The Google algo update is finished—FINALLY. And, honestly, the results are a bit of a snoozefest.
  • Gemini 2 is out and about! And, similarly—Zzz.
  • Apple launched its ChatGPT integration with Siri. Useful? No? Yes?
  • And, Gyi and Conrad’s Google Business Profiles are back on track. What happened?

Suggested LHLM Episodes:

Playing With the Social Media Algorithm || Drafting Your Marketing Dream Team: Round 2

Dial M for Mystery Shopper

Connect:

The Bite - Lunch Hour Legal Marketing Newsletter!

Leave Us an Apple Review

Lunch Hour Legal Marketing on YouTube

Lunch Hour Legal Marketing on TikTok

Chapters (Times Approximate)

(0:00) Naughty Elf on the Shelf?

(2:57) ALL the Legal Marketing News

(10:36) Should Associates Play a Role in Your Law Firm’s Marketing Strategy?

(26:53) What makes a Gyi?

  continue reading

142 episoade

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