Duped: The Weapons of Influence

Make Marketing Suck Less for Expertise-Driven Solo Businesses

This week, I'm sharing our most recent episode of Duped, discussing how Dr. Robert Cialidini's book "Influence" has been weaponized in online business.

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Do you know what book is one of the most used—and abused—in online business? Many celebrity entrepreneurs and top marketers cite it as influential…which makes sense given its title.

It’s Robert Cialdini’s Influence: The Psychology of Persuasion.

While we have referenced this book many times on the pod, we have never actually done a deep dive to get into the nitty-gritty of it all.

In this episode, we explore Robert Cialidini and his code of ethics for anyone who uses his work. We then examine three of his seven weapons of influence and cover the next four in the next episode.

We discuss:

• Who is Robert Cialdini?
• Dr. Cialdini’s code of ethics.
• Background on the book Influence.
• What Cialdini means by “principles”.
• The first three principles and how they show up in online business.
  • Reciprocity
  • Liking/Familiarity
  • Scarcity
• How to protect yourself as a consumer.

For detailed show notes and links to everything mentioned in this episode, please visit duped.online. For more Duped, including monthly bonus episodes, join the Patreon: https://patreon.com/duped