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Content provided by Martin Huntbach & Lyndsay Cambridge, Martin Huntbach, and Lyndsay Cambridge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Martin Huntbach & Lyndsay Cambridge, Martin Huntbach, and Lyndsay Cambridge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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EP 014: How to appeal to more than one audience on your website
Manage episode 218611763 series 2406720
Content provided by Martin Huntbach & Lyndsay Cambridge, Martin Huntbach, and Lyndsay Cambridge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Martin Huntbach & Lyndsay Cambridge, Martin Huntbach, and Lyndsay Cambridge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Trying to appeal to more than one target audience on your website is tricky.
It's difficult to make sure our message connects with each audience we're targeting. For example, a recruitment agency must appeal to businesses to work with, but they must also attract good candidates too. How would they go about appealing to both audiences on the one website?
There are methods of achieving this and it's something we carefully consider when we build websites.
In this episode, we walk-through the ways you can do this successfully.
In this episode, we’ll cover…
- Examples of business who appeal to more than one audience - Should you set up a new website for your separate audiences? - When you should set up your own website and when you shouldn't - How to signpost your particular audience to the right place on your website - Using CTAs and your big, bold statement to appeal to more than one audience - Do you need different layouts and page designs for different audiences?
46 episoade
Distribuie
Manage episode 218611763 series 2406720
Content provided by Martin Huntbach & Lyndsay Cambridge, Martin Huntbach, and Lyndsay Cambridge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Martin Huntbach & Lyndsay Cambridge, Martin Huntbach, and Lyndsay Cambridge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Trying to appeal to more than one target audience on your website is tricky.
It's difficult to make sure our message connects with each audience we're targeting. For example, a recruitment agency must appeal to businesses to work with, but they must also attract good candidates too. How would they go about appealing to both audiences on the one website?
There are methods of achieving this and it's something we carefully consider when we build websites.
In this episode, we walk-through the ways you can do this successfully.
In this episode, we’ll cover…
- Examples of business who appeal to more than one audience - Should you set up a new website for your separate audiences? - When you should set up your own website and when you shouldn't - How to signpost your particular audience to the right place on your website - Using CTAs and your big, bold statement to appeal to more than one audience - Do you need different layouts and page designs for different audiences?
46 episoade
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Similar cu Make Your Mark Online: Website Tips for Personal Brands
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
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continue reading
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