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79 SaaS Deep Dive with Johnny Tong

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Manage episode 334061386 series 2815196
Content provided by Chris Achard and Christian Genco, Chris Achard, and Christian Genco. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Achard and Christian Genco, Chris Achard, and Christian Genco or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

We talk with Johnny Tong about how he bought a SaaS and is now struggling to grow it. Should he rebuild it? Dive into marketing? Rework the onboarding flow? Buy a bunch of ads?

00:00 Intro
02:47 What Johnny is looking for
10:01 SurveyBot overview
15:29 Buyer's guide
22:00 "The funnel"
28:45 Onboarding friction
33:49 The ups and downs of build vs buy
41:19 Conversion rate
44:19 Marketing vs coding
50:47 The end goal
57:43 Getting professional help
59:00 Deeper understanding
Timestamps created with https://clips.marketing by @cgenco
Buy Grow Repeat Podcast: https://buygrowrepeat.com/
Find Johnny here: https://twitter.com/johnnytong
Books:
- The War of Art
- The Artist's Way

  continue reading

129 episoade

Artwork

79 SaaS Deep Dive with Johnny Tong

Makers.dev

11 subscribers

published

iconDistribuie
 
Manage episode 334061386 series 2815196
Content provided by Chris Achard and Christian Genco, Chris Achard, and Christian Genco. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Achard and Christian Genco, Chris Achard, and Christian Genco or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

We talk with Johnny Tong about how he bought a SaaS and is now struggling to grow it. Should he rebuild it? Dive into marketing? Rework the onboarding flow? Buy a bunch of ads?

00:00 Intro
02:47 What Johnny is looking for
10:01 SurveyBot overview
15:29 Buyer's guide
22:00 "The funnel"
28:45 Onboarding friction
33:49 The ups and downs of build vs buy
41:19 Conversion rate
44:19 Marketing vs coding
50:47 The end goal
57:43 Getting professional help
59:00 Deeper understanding
Timestamps created with https://clips.marketing by @cgenco
Buy Grow Repeat Podcast: https://buygrowrepeat.com/
Find Johnny here: https://twitter.com/johnnytong
Books:
- The War of Art
- The Artist's Way

  continue reading

129 episoade

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