Ep 341: Read the Room

Market Proof Marketing: Home Builder Marketing Insights

In this episode, Julie Jarnagin is joined by Jackie Lipinski and Beth Russell! The gal pals are back together and talk all about transparency and communication with customers, especially how it can ruin relationships if done incorrectly. They focus on credibility and making sure that employees see themselves as the face of the company rather than an individual. Instead of diving into the news, the three decide to change up the show and dive into some listener questions!

Story Time (03:27)

• Beth is car shopping and was disappointed with the transparency and lack of communication from a car dealership even though she had a great on-site experience.
• After four months of only advertising their car by parking it out front, Jackie’s parents were about to sell it in four hours after posting it to Facebook.
• Julie was inspired by the phrase “Your "from" line matters more than your subject line”.

Listener Questions (17:53)

• Boots on the ground
• Events
• Marketing in New Markets
  

Things We Love Things We Hate (46:04)

• Beth disdains phone upgrades.
• Jackie hates Xfinity and is done with them.
• Julie loves the problem solving on the DYC team.

Market Proof Marketing · Ep 341: Read the Room

Questions? Comments? Email [e-mail] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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