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Google's cookie flip-flop, and the power of personal vs. corporate branding
Manage episode 434292994 series 3550869
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Firstly, a huge welcome to Haydn Woods-Williams, who makes his triumphant return from paternity leave to lead the Marketers of the Universe. The episode kicks off with a deep dive into Google's latest pivot on cookie deprecation, led by our senior email marketing manager, Mark Bundle. Mark and Haydn discuss how to build robust first-party data strategies amidst the ongoing uncertainty surrounding third-party cookies. Following that, the Marketers explore the intricate world of personal branding and its impact on corporate reputation. Our head of digital marketing services, Rich Harper, spearheads a discussion with a panel of Brew Digital experts, including account manager Ciaran O'Neill, full stack developer Danica Walpole, and head of design Steph, who makes her maiden podcast appearance. Learn from real-world examples, such as NBC's innovative use of Snoop Dogg during the Olympics, and gain valuable insights into managing personal brands to enhance corporate image.
Tune in for actionable advice, engaging discussions, and a sprinkle of humour as we navigate the complexities of modern marketing. Don't forget to subscribe, leave a review, and share this episode with a friend or two!
Further reading:
Google abandons third-party cookie deprecation plans
Data Warehouse v Data Lake: what are they and how can you collect data more intelligently
Meet Steph Smith, Head of Design at Brew Digital
Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.
See what we can do for you at brewdigital.com
Capitole
1. Intro (00:00:00)
2. Google backtracks on third-party cookie depreciation (00:01:50)
3. Personal branding and corporate image (00:10:55)
4. Outro (00:25:33)
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