The power of good content marketing, and reporting your environmental impact

Marketers of the Universe: A digital marketing podcast

Welcome, intrepid explorers, to another episode of 'Marketers of the Universe'! This time, the marketers turn their attention to content marketing and greenwashing, and there's plenty to unpack.

Social media manager, Debbie Gacutan, kicks things off with a panel discussion around the effectiveness of content marketing. Eleanor Francis, Senior Content Marketing Manager at Adaptavist Group, and Tom Inniss, copywriter at Brew Digital, talk about some of their favourite campaigns and a few of the dos and don'ts of content creation to ensure an effective campaign.

This is followed by a group assessment on the current state of climate impact reporting by companies, and a debate on whether it's better to over-report or under-report your environmental efforts. Hosted by Senior Email Marketer, Mark Bundle, he is joined by Digital Marketing Coordinator, Freya Willcocks, Social Media Manager, Saufi Mohd Nor, and Account Manager, Ciaran O’Neill. Things get existential very quickly!

Further reading

How to make reporting more valuable

How to choose the right marketing channel for your campaign

Elevate customer engagement through personalised content marketing
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Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Capitole

1. Introduction (00:00:00)

2. Is content marketing any good? (00:01:09)

3. Navigating green initiatives and accountability (00:12:29)

4. Outro (00:27:56)