))
Beyond CPC: What Really Drives Marketing Success
Manage episode 454952657 series 3093915
Content provided by Mike Zima. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Zima or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode, we debunk the myth of Cost Per Click (CPC) as a critical marketing metric. Learn why ROI, Lifetime Value (LTV), and advanced metrics like Profit on Ad Spend are the future of advertising. Tune in as we explore how AI bidding strategies are reshaping the way businesses approach campaigns. If you’re ready to optimize your marketing dollars, this episode is for you!
227 episoade
Distribuie
