The Power of Storytelling in Marketing with Charlotte Lane

Marketing Espresso

One of the common things I come up against with business owners is this dislike of sharing stories, whether they be professional or personal.
Yet, as humans the easiest way to connect with fellow humans is... through story!
Don't believe me?
Charlotte Lane is joining me in this episode to talk about the power of our stories and how story telling could actually be the incredibly important part of your marketing that is missing.
(and no AI can't do this for you...)
We're exploring how personal and client stories can help businesses differentiate themselves in a crowded market by connecting on a human level - remember know one has your story! So understanding how perspective and individual experiences shape unique marketing messages is truly a game changer.
Charlotte is gifting you practical advice for integrating storytelling into content without appearing narcissistic or self-centered, and offer tips on overcoming common fears associated with sharing personal stories.
Charlotte started The Copy Unicorn (originally named Copy Fox Content) back in 2020 - she quickly realised that her human focused approach aligned with years of writing experience quickly led to marketing magic for her clients. And it was these clients that bestowed the name of the The Copy Unicorn upon her.
Since 2020 she has been helping business owners find the human stories behind their success. The stories that we often discount as “everyday life”, are usually the ones that inspire and connect us the most to our clients. Which is why Charlotte's skill set lies specifically in uncovering those stories and tying them back to your services, or everyday actions that your clients can take to get them closer towards their success.
Because magical marketing isn’t about buzz words, the biggest ad-spend or spending hours learning 20-second dance routines, magical marketing happens when connection allows you to stand out not as the number 1 choice, but the only choice.
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This podcast has been produced and edited by Snappystreet Creative

Capitole

1. The Power of Storytelling in Marketing with Charlotte Lane (00:00:00)

2. The Power of Storytelling in Marketing (00:00:06)

3. The Power of Personal Storytelling (00:03:51)

4. Leveraging Personal Stories in Marketing (00:07:48)

5. Overcoming Storytelling Hesitation in Marketing (00:19:29)