Building a Great Digital Marketing Strategy with Chris Madden | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Chris Madden is the Co-Founder of Matchnode, a digital marketing agency that is changing how people and organizations leverage social media. He also started Seabums, an NFT project focused on massively improving ocean health. They’ve donated over $140,000 to ocean charities so far. Chris and his team have worked on digital ad campaigns for Chicago Bulls, Chicago Blackhawks, Lending Tree, Indiana University, and New Balance.

00:00 - 00:15 “Now we can optimize for people who open it up instead of people who just sign up.”

00:16 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 - 08:13 Advertising game on the Big game!

08:14 - 08:33 Thank you Chris for coming to the show!

08:34 - 13:00 Chris’ Bio

13:01 - 16:28 Driving ROI on an ongoing basis for clients

16:29 - 20:27 Useful and Creative platform tools

20:28 - 26:00 Achieving maximum effectiveness with chatGPT and AI copywriting tools

26:01 - 27:01 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

27:02 - 31:14 Transactional versus informational searches

31:15 - 34:08 Integration of QR codes in ROI tracking

34:09 - 38:43 Value of an ad campaign

38:44 - 41:44 Landing page conversion

41:45 - 43:52 What's one thing you wish you had known before you began your career?

43:53 - 47:33 Challenges as a leader/entrepreneur

47:34 - 54:46 Spontaneous communication within the company culture

54:47 - 57:37 Follow your curiosity

57:38 - 58:20 Reach out to Chris on LinkedIn

58:21 - 58:41 Share this out in the world! Enjoy your Marketing journey!

58:42 - 59:29 Join The Marketing Expedition Community today!

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