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How to Start Paying Off Your IPL
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In Episode 14 of our podcast, join Bob Miglani as he dives into effective strategies for optometrists to pay off their $100,000 IPL RF devices while growing their dry eye business. Bob shares insights from his experience in marketing and his journey alongside his wife, Dr. Shefali Miglani, an optometrist who transformed her practice by implementing innovative marketing techniques.
Listeners will learn about the psychology behind patient interactions, the importance of clear communication, and how to educate patients effectively about dry eye disease. Bob emphasizes the need for a structured approach to patient education, including the use of videos and personalized communication, to build trust and encourage treatment acceptance.
Throughout the episode, Bob discusses the changing landscape of patient education, highlighting how social media platforms like TikTok are influencing patient perceptions and decisions. He provides actionable tips on how to create a seamless patient experience, from the initial exam to follow-up consultations, ensuring that optometrists can maximize their revenue while providing valuable care.
Tune in to discover how to adapt your marketing strategies to meet the needs of today's patients and ultimately achieve greater fulfillment and success in your practice.
14 episoade
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