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Behind the Scenes: Andrea Derbyshire's Tell-All Take on Working with Me
Manage episode 445406693 series 3551442
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This week's podcast is a little bit different than normal.
Instead of a discussion about marketing, sales or personal development you're gonna hear from Andrea who I've been working with for the past 8 weeks.
We talk about...
- What it was like to work with me for 8 weeks.
- The most surprising part of working with me.
- What could've gone better.
- What went well.
- How we met.
- Her expectations vs. what was actually delivered.
- Whether she'd recommend you work with me.
So tune in to this episode and get the skinny on what it's like working with me 1:1.
Timestamps:
- 00:05 – Nick introduces the podcast episode and guest Andrea Derbyshire.
- 01:20 – Andrea introduces herself and explains her diversity and inclusion consultancy.
- 02:40 – Andrea shares her first impression of Nick and how she connected with him.
- 04:30 – Andrea explains why she decided to join Nick's program.
- 05:15 – Nick and Andrea discuss the challenges of marketing and targeting a specific audience.
- 07:10 – Andrea reflects on the importance of defining her target market.
- 08:45 – Andrea shares the benefits of narrowing her target market.
- 09:30 – Nick emphasises the impact of focusing on a well-defined audience.
- 10:25 – Andrea talks about the helpful tools she learned to use, like Chat GPT, Waalaxy, and Loom.
- 11:30 – Andrea describes the support and feedback she received from Nick.
- 12:15 – Andrea mentions specific templates and models Nick provided, which helped her refine her marketing messages.
- 13:50 – Nick and Andrea discuss the importance of crafting key messages for lead magnets and emails.
- 14:45 – Andrea describes the challenges she faced with her outdated website.
- 16:20 – Andrea talks about hiring a graphic designer for professional branding and lead magnet design.
- 18:30 – Nick wraps up with a discussion about the importance of a cohesive brand image for consultancy growth.
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