Lead Magnets: The Most Effective Way of Destroying The Feast or Famine Cycle

Marketing Made Easy for HR Consultants

This episode is all about creating your Lead Magnet so you can build a pipeline of perfect-fit clients and destroy feast or famine once and for all.
You'll discover:

• How to decide on a lead magnet that's right for you - and your target audience.
• Why creating a lead magnet is one of the most important things you can do for your business' marketing activities.
• What you NEED to consider before EVEN considering deciding what lead magnet to create.
• The 1 simple thing you need to know about your target market that'll help you create the perfect lead magnet for them.
• You shouldn't give too much information away in your lead magnet, right? WRONG. In fact, you should give away as much information as possible so you can win more clients. Find out why here.
• The 5 simple bullet points to use on your landing page to ensure your lead magnet gets downloaded and used rather than just viewed.
• PLUS, a variety of tricky ways you can get your lead magnet in front of as many people as possible - without spending a single penny.

Show notes:
00:00 Intro
02:00 Definition of a lead magnet.
03:00 What your lead magnet should do.
03:30 Benefits of lead magnets.
05:30 What to include in your lead magnet.
07:00 Where to find out what to include in your lead magnet.
08:00 What format should you use to share your information.
12:00 How to ensure you've chosen the best lead magnet for your audience.
13:00 Summarising the 3 essential things your lead magnet should do.
14:00 Where to store your lead magnet.
15:30 The landing page copy for your lead magnet.
18:00 Promoting your lead magnet so you get it get it into your audience's hands.
20:00 Top Tip for getting the lead magnet into your audience's hands.
20:30 Optimising and refining your lead magnet.
22:00 A brief overview of nurturing your audience.
24:00 Summary of the episode.
26:00 LinkedIn: What's hot and what's not.
this is before the registration page is Live - just building a bit of a buzz that something is coming

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Whenever you’re ready, here are 3 ways to get a pipeline of perfect-fit, high-paying clients, so you can confidently charge higher prices, and become the go-to guy or gal in your field.
1 - Take this free quiz you can complete in minutes to understand exactly why you aren't getting the leads and clients you need.
2 - Get a copy of my book, “How to Land Your Dream Client” - It’ll tell you how to run a successful HR Consultancy.
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