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5 Simple Questions to Help You Identify the Right Niche for Your HR Consultancy
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In this week's podcast, you’ll discover:
- The surprising reason your target market might be your biggest problem.
- How choosing the wrong audience could be sabotaging your growth.
- Simple steps to pinpoint the right market for explosive success.
- The hidden opportunities you’re missing out on by not specialising.
- Concrete strategies to attract clients who are eager to pay and stay.
So stop spinning your wheels and start getting more and better clients by tuning in now! 🎧🔥
00:00 - Introduction: The importance of choosing the right target audience for your HR consultancy.
00:47 - Why targeting SMEs might be a mistake: A brief overview of common misconceptions.
03:18 - What is a target market? Definition and significance in HR consultancy.
05:20 - Factor 1: Avoiding markets in decline—why targeting a shrinking market can be disastrous.
07:42 - Factor 2: Ensuring your audience is accessible—how hard-to-reach markets can waste your resources.
09:40 - Factor 3: The importance of targeting clients with the budget to pay for your services.
12:00 - Factor 4: Aligning your expertise with client needs—why mismatches can hurt your business.
15:46 - Factor 5: Working with clients you enjoy—how alignment with your values enhances job satisfaction and success.
18:21 - What to do now: Practical steps for redefining your target market and refining your marketing strategy.
20:50 - Seeking support: How to get help if you're unsure about implementing these changes.
Get My Help
When you’re ready, here are 3 ways to start building your market-leading HR Consultancy.
1 - Take this free quiz to understand why you aren't getting the leads and clients you need.
2 - Get a copy of my book, “How to Land Your Dream Client” - to discover how to get control of your HR Consultancy.
3 - Become my next Case Study Client - Work with me 1 on 1 to earn £70K and above.
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