Gamers, Ads, and AI Chaos: Zach Rozga’s Quest to Make Marketing Fun Again!

Marketing, Media & Adtech

Zachary Rozga, CEO of Thece, joins The ADOTAT Show for an in-depth conversation about how advertising can go from interruptive noise to an authentic and engaging experience. In this episode, we explore Thece’s groundbreaking approach to gamified campaigns, where brands like Miracle-Gro find creative ways to connect with gamers on platforms like Minecraft and Stardew Valley. Zach shares how Thece is building a future where brands own their narrative in gaming, fostering genuine connections through pop-up communities, challenges, and rewards that resonate with audiences.

We dive into Gen Z’s no-nonsense attitude toward marketing, dissect why programmatic advertising often falls flat with younger audiences, and reveal how AI is shaping—and sometimes misguiding—the industry. Zach doesn’t hold back as he discusses the pitfalls of inauthentic advertising and why brands need to double down on creativity and community to stay relevant. Plus, hear his thoughts on what marketers are getting wrong about gamers and why competitive gaming is much bigger than esports.

This episode is packed with insights, humor, and a few irreverent digs at the status quo. Special thanks to our sponsors, Origin (originmedia.tv) and Troutman Amin, for making it possible to bring you these candid and thought-provoking conversations. Whether you’re a marketer, a gamer, or just someone who’s tired of bad ads, this episode will leave you thinking about how brands can win in a digital-first world without losing their soul.

Hit play and join us as we explore how Zachary Rozga is turning ads into epic adventures!