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#MADWOMEN Cover Girl to Code: Phoenix Ha’s AI-Assisted Advertising Adventure
Manage episode 429421617 series 3539495
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Hold onto your hats, folks! Today's ADOTAT Show is a rollercoaster. Pesach Lattin is chatting with the fabulous Phoenix Ha, the model who ditched Vogue for data. Yes, you heard that right. From posing for Nike and Disney to crunching numbers at AdBeak, Phoenix has gone full-on data diva.
Phoenix dishes on surviving the 2024 media madness and the juicy secrets of first-party data. She’s turned the modeling world upside down and now she's here to tell us why she traded runways for revenue reports. What made her swap spotlights for spreadsheets? And how does she keep her sanity in a digital world gone mad?
Get ready to dive into the chaos of media buying, the AI invasion in advertising, and why Phoenix's creative brain battles her data-nerd side. This episode is packed with no-nonsense advice, unexpected insights, and a peek into her viral TikTok fame. Plus, hear about her ultimate goal: selling AdBeacon and creating a legacy that’s more than just numbers.
So, smash that play button and buckle up for a wild ride with Pesach Lattin and Phoenix Ha on The ADOTAT Show. 🍩✨
AdBeak, first-party data, media buying, 2024 media trends, digital advertising, Nike, Disney, Vogue, AdBeacon, iOS 14.5, AI in marketing, creative strategy, digital transformation, programmatic advertising, Phoenix Ha, Pesach Lattin, digital ad spend, media campaigns, data-driven marketing, advertising innovation, media analytics, marketing strategy, customer acquisition, digital metrics, marketing efficiency, creative director, data scientist, brand loyalty, digital chaos, media industry, advertising success, media trends, AI tools, digital m
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