Unlocking the Future of #AdTech: Professor Scott Schiller on Shoppable TV, Full-Funnel Advertising

Marketing, Media & Adtech

In this episode of The ADOTAT Show, we’re diving into the mind of Professor Scott Schiller, a guy who’s seen the ad game evolve from “get off the couch to change the channel” to “order a pizza while watching your favorite binge-worthy show.” Scott’s the OG of ad tech and media, and trust me, he’s forgotten more about this industry than most people ever knew. Whether it's shoppable TV or Amazon’s latest sneaky moves to dominate the full-funnel game, Scott’s breaking it down with real talk and zero fluff.

We’re getting into the gritty details of video ads today—are they evolving or are we just suckers for adorable puppy clips? Scott’s got opinions on that, plus some spicy takes on why relying too much on tech could be adland’s Achilles' heel. Spoiler alert: data isn’t always the hero we want it to be, and privacy battles are about to shake up the media world more than ever. If you’re thinking technology is going to solve all your ad problems, Scott’s here to bring you back to Earth—gut instinct still reigns supreme in the ad game, folks.

And of course, we couldn’t do this without giving a major shoutout to the powerhouse sponsors keeping this show running. Troutman Amin is out there dropping legal expertise like it’s nobody’s business, while Origin (originmedia.tv) is lighting up the Connected TV scene, flipping passive couch potatoes into active buyers with their no-code, lightning-fast solutions. They’re changing the game, and honestly, we’re lucky to have them.

So, grab a drink, pull up a chair, and get ready to hear media wisdom from a guy who’s seen it all. Buckle up, because by the end of this, you’ll know more than you did yesterday. Stay bold, stay curious, and let’s do this!