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Why Your Sponsorship Strategy Is Failing (And How to Fix It!) with Alex Durant
Manage episode 442945259 series 2803016
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Want to transform your sponsorship strategy into a powerful tool that attracts high-value sponsors perfectly aligned with your brand and audience? We’ve got the perfect guide to get you there.
In this episode, sponsorship expert Alex Durant shares over 15 years of industry insights and best practices in strategic event sponsorship. She shares insights on viewing events through a sponsorship lens, creating meaningful sponsor connections, and leveraging powerful concepts like "brand rub" and "sponsorship real estate" to enhance sponsor visibility and to maximize engagement. You’ll also learn about the latest trends in event sponsorship, how to manage sponsorship agreements effectively, and the key metrics to track your sponsorship success.
Whether you’re an event organizer, podcast host, or entrepreneur, you’ll discover actionable strategies for attracting and retaining high-quality sponsors to build long-lasting partnerships that deliver real results and lasting impact!
Key Takeaways in this episode:
- View Events from a Sponsorship Lens: Learn how to transform your event or podcast into a sponsorship magnet by aligning with sponsor goals and values.
- Maximizing Sponsor Engagement & Visibility: Discover strategies for meaningful engagement with attendees and boosting sponsor visibility, enhancing the overall partnership value.
- Aligning Sponsor Demographics & Event Purposes: Ensure your event’s purpose and audience align with your sponsors' missions to create long-term, win-win relationships.
- The "Brand Rub" Concept & Untapped Sponsorship Opportunities: Explore how to leverage the power of "Brand Rub" and identify hidden sponsorship opportunities across platforms.
- Key Metrics & Managing Sponsorship Agreements: Learn the key metrics to track sponsorship success and how to effectively manage sponsorship agreements for a seamless experience.
- Emerging Trends & Challenges in Event Sponsorships: Stay ahead with the latest trends and strategies to overcome common challenges in sponsorship management.
“If you're hosting an event, look at your event from that sponsorship lens to identify, what do you have to sell to a sponsor that's going to make it great?... But also with that sponsorship lens, I talk about identifying all the marketing assets that you have available.” - Alex Durant
About our Guest:
Alex Durant is a seasoned professional with over 15 years’ experience in managing sponsors at award-winning festivals across the US. Renowned for her concierge service and meticulous attention to detail, Alex has garnered praise from both festival clients and sponsors alike. Building and nurturing long-term relationships lie at the heart of her success.
Alex founded Durant Consulting Inc. which has overseen sponsor fulfillment and advancement for over 500 brands, facilitating sponsorship fees exceeding $21 million.
Durant Consulting Inc. not only manages sponsors, but also works with clients to craft event sponsorship proposals and to streamline all sponsor communication.
Gift: 10 Questions to ask yourself BEFORE you draft your Event Sponsorship Proposal
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