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Marketing's Responsibility Within the PLG Funnel (ft. Carolyn Hayashi)
Manage episode 355112707 series 3446975
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In this episode, we talk to Carolyn Hayashi, Senior Marketing Manager at Bill.com about experimenting with content to expand the top of the funnel when it comes to converting free trials, scrappy approaches for building campaigns, why data is important for setting yourself up for success, and working cross-functionally to engage with customers.
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