Shannon Howard's Customer Education Blueprint

Marketing Powerups

Shannon Howard, Director of Customer and Content Marketing at Intellum, shares her customer education blueprint that elevates your customers to the next level. Download the free powerups cheatsheet: https://marketingpowerups.com/041

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🎉 About Shannon Howard

Shannon Howard is an experienced Customer Marketer who’s had the unique experience of building an LMS, implementing and managing learning management platforms, creating curriculum and education strategy, and marketing customer education. She loves to share Customer Education best practices from this blended perspective.

🕰️ Timestamps and transcript

• [00:00:46] The Importance of Customer Education in Marketing
• [00:04:26] Discussion on Customer Education at Intellum
• [00:06:54] Aligning Blog Content with Customer Education
• [00:09:21] Measuring the ROI on Customer Education Programs
• [00:11:38] 42 Agency — My Number One Recommended Growth Agency
• [00:12:23] Riverside FM — my preferred video podcast recording platform.
• [00:13:07] The Impact of Education Programs on Product Usage
• [00:15:03] Thought Leadership and Content Creation in Intellum
• [00:18:47] Community-Based Customer Education Approach
• [00:21:44] Content and Customer Marketing at Intellum
• [00:26:23] Customer marketing and achieving successful reviews
• [00:29:16] Powering Up Your Marketing Career
• [00:33:26] The Power of Generosity and Community in Career Growth
• [00:34:39] Marketing Powerups and the People Behind Them

✨ Useful links

• Shannon's LinkedIn profile: https://www.linkedin.com/in/shannonlagassehoward/
• Intellum's website: https://www.intellum.com/
• The Go Giver book: https://thegogiver.com/the-go-giver/
• The Gusto Academy video series: https://www.intellum.com/blog/making-gusto-academy-vision