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Unlocking Possibilities: How Accessible QR Codes are Revolutionizing Marketing for the Blind and Partly Sighted with Zappar’s Caspar Thykier

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Content provided by Marketing Guys. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Guys or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

On this episode of the Marketing Technology Podcast, host Elias Crum (Marketing Guys) spoke with Caspar Thykier, the CEO and co-founder of Zappar. They delved into a fascinating discussion about the company's work on creating accessible QR codes for the blind and visually impaired.

Caspar shared how Zappar's innovative technology helps make QR codes more user-friendly for those with partial or no vision. Instead of traditional QR codes, which rely on visual cues, Zappar's codes use audio feedback and tactile touch to help users identify the codes and access the content.

As Elias pointed out, this technology has enormous potential for marketers and businesses. Not only does it help make their campaigns more inclusive, but it also opens up a whole new market of potential customers who might have been overlooked in the past.

Overall, it's clear that Zappar's work in this field is making a real difference in the lives of the blind and visually impaired, while also offering exciting possibilities for marketers looking to tap into a previously untapped demographic. It's a truly inspiring use of technology in the world of marketing that deserves more attention and recognition.

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

LinkedIn Caspar: https://www.linkedin.com/in/caspar-thykier/

Website Zappar: https://www.zappar.com/zapvision/

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

  continue reading

112 episoade

Artwork
iconDistribuie
 
Manage episode 378435812 series 2361217
Content provided by Marketing Guys. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Guys or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

On this episode of the Marketing Technology Podcast, host Elias Crum (Marketing Guys) spoke with Caspar Thykier, the CEO and co-founder of Zappar. They delved into a fascinating discussion about the company's work on creating accessible QR codes for the blind and visually impaired.

Caspar shared how Zappar's innovative technology helps make QR codes more user-friendly for those with partial or no vision. Instead of traditional QR codes, which rely on visual cues, Zappar's codes use audio feedback and tactile touch to help users identify the codes and access the content.

As Elias pointed out, this technology has enormous potential for marketers and businesses. Not only does it help make their campaigns more inclusive, but it also opens up a whole new market of potential customers who might have been overlooked in the past.

Overall, it's clear that Zappar's work in this field is making a real difference in the lives of the blind and visually impaired, while also offering exciting possibilities for marketers looking to tap into a previously untapped demographic. It's a truly inspiring use of technology in the world of marketing that deserves more attention and recognition.

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

LinkedIn Caspar: https://www.linkedin.com/in/caspar-thykier/

Website Zappar: https://www.zappar.com/zapvision/

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

  continue reading

112 episoade

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