Marketing Unlocked 🔓 - Episode 2 - People-first GTM with Mark Kilens and Nick Bennett

Marketing: Unlocked! 🔓

People-first is the future!

That’s what Tack’s co-founders, Mark Kilens and Nick Bennett, share with Jessica in this episode of Marketing Unlocked. They built Tack around six people-first Go-To-Market principles - conveniently spelling PEOPLE. If you want to find out exactly what those are, this is definitely the episode for you.

Tack’s goal is to spread the word about people-first GTM. What people don’t realize is that sometimes it can be as simple as clearly listing prices on your website, and makes things a lot easier for everyone involved.

Mark passionately believes that the most important thing when teaching anything is to do it first, which is why the people of Tack bring years of experience to what they do and how they engage with their customers.

Check out this episode for an excellent introduction to people-first GTM strategies.
ABOUT MARK AND NICK:
Mark Kilens is the CEO and Co-founder of TACK, a media network and go-to-market firm helping businesses create, capture, and convert demand into revenue. He previously was CMO of Airmeet, where he oversaw the global marketing team responsible for brand, demand, lifecycle, and product marketing.

When he’s not at Tack, Mark enjoys plenty of steak and lobster, a round of golf or two, and loves being on snow or in the ocean.

Nick Bennett, TACK's Co-Founder and Chief Customer Officer, is a veteran marketing professional with a decade-long career in the tech industry. His forte lies in formulating go-to-market strategies, advocating a people-first approach to foster meaningful connections and spur revenue growth.

He co-founded ClubPF as part of TACK's initiatives, promoting people-first strategies. He also hosts The Anonymous Marketer Podcast, discussing pressing B2B marketing issues.

Off-duty, this Boston-based marketer enjoys playing baseball weekly and cherishes time spent with his three daughters.

ABOUT MARKETING UNLOCKED:
Marketing Unlocked, hosted by MEDDICC CMO Jessica Walker, is where marketing meets the wider GTM team, discovering how we can deliver value at all levels. Across three series of discussions, Jessica dives into the good, the bad, and the ugly of MEDDIC, marketing, and beyond.