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What Most Practice and Business Owners get WRONG about Lead Magnets - Ep 122
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No matter what kind of practice or service-based business you have, there is a marketing tool folks often underestimate when it comes to booking more clients.
Lead magnets … too many biz owners look at these as simply a freebie you give away. You could not be more WRONG. They're strategic marketing tools designed to captivate and attract more leads and prospects for your business. People who are quality prospects and can convert into paying clients!
I've seen firsthand the power of lead magnets in growing a business or practice, and today, I want to help you see the light when it comes to how lead magnets really can work to get more clients to sign up and work with you.
Listen in to hear the 5 misconceptions people have when it comes to lead magnets and why you can no longer underestimate them when it comes to marketing your private practice or service business.
You will also discover:
- The critical element needed in any lead magnet to get more signups
- Why cookie-cutter content for lead magnets will not grow your email list
- The powerful role every lead magnet does that helps convert more leads into clients
You can access the resources mentioned in this podcast on the shownotes at http://marketingyourprivatepractice.com/122
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