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Matt Brown Show - Telling the stories of influencers and business thought leaders, one conversation at a time
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MBS871 - Staying Relentlessly Relevant: Chris MacKenzie on Building BPI Sports and Navigating Trends
Manage episode 450637952 series 1001742
Content provided by www.MattBrownShow.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by www.MattBrownShow.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode of The Matt Brown Show, Matt dives into the world of sports nutrition with Chris MacKenzie, CEO of BPI Sports. Since 2009, BPI Sports has been a leading name in the supplement industry, known for its enduring strength and innovation. Chris shares his insights on staying relentlessly relevant in a fast-changing market, where the core audience refreshes every 7-8 years.
Discover how BPI Sports leverages trends, embraces intuition, and navigates the evolving role of influencer and social commerce platforms like TikTok Shop. Chris also discusses the challenges of maintaining trust and quality in an industry driven by constant innovation and fierce competition.
840 episoade
MBS871 - Staying Relentlessly Relevant: Chris MacKenzie on Building BPI Sports and Navigating Trends
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Manage episode 450637952 series 1001742
Content provided by www.MattBrownShow.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by www.MattBrownShow.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode of The Matt Brown Show, Matt dives into the world of sports nutrition with Chris MacKenzie, CEO of BPI Sports. Since 2009, BPI Sports has been a leading name in the supplement industry, known for its enduring strength and innovation. Chris shares his insights on staying relentlessly relevant in a fast-changing market, where the core audience refreshes every 7-8 years.
Discover how BPI Sports leverages trends, embraces intuition, and navigates the evolving role of influencer and social commerce platforms like TikTok Shop. Chris also discusses the challenges of maintaining trust and quality in an industry driven by constant innovation and fierce competition.
840 episoade
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Similar cu Matt Brown Show - Telling the stories of influencers and business thought leaders, one conversation at a time
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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For most aspiring online entrepreneurs, “making it” means achieving success in your business. But what exactly is business success anyway? And how do outwardly successful online entrepreneurs define "making it"? Here at Mirasee FM, we wanted to find out, so we asked a group of diverse online business owners what success means to them. Their answers and insights surprised, moved, and inspired us. In this podcast, accomplished online entrepreneurs discuss what making it means to them, provide ...
…
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Welcome to an exciting new season of the podcast Your Career: Choice or Chance? - as we dive into the ever-evolving world of GenAI in the Workplace and explore the latest trends, experiences, and career journeys shaping the future of work as AI is increasingly ingrained in it. Each episode provides fresh insights, addressing the transformative influence of GenAI in shaping the workforce of tomorrow, making it a must-listen for anyone interested in staying ahead in the ever-evolving world of ...
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continue reading
Bitcoin groundbreakers share personal stories of how Bitcoin is changing lives for the better. Host Mauricio Di Bartolomeo, co-founder and CSO of Ledn, speaks with leading Bitcoin voices, entrepreneurs, and human rights advocates to hear their unique journey and practical real-world examples of how Bitcoin has made a positive impact in their lives. Brought to you by Ledn, a leading financial services company built for Bitcoin & digital assets. Ledn offers a suite of lending, saving and tradi ...
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Where startup founders raise millions and listeners can invest. Forget everything you think you know about the world of venture capital. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
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continue reading
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…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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