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Content provided by Tyson Mutrux. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tyson Mutrux or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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The Best Marketing Strategy for Lawyers: Unlocking the Power of YouTube with Jeff Hampton
Manage episode 442983912 series 2815124
Content provided by Tyson Mutrux. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tyson Mutrux or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Watch the YouTube version of this episode HERE
Are you a lawyer looking for more ways to gain traction for your business? In this episode of the Maximum Lawyer Podcast, Tyson Mutrux chats with Jeff Hampton, a seasoned legal professional and entrepreneur. They discuss innovative marketing strategies for lawyers, focusing on leveraging YouTube to generate leads.
Youtube is a great tool that lawyers can benefit from when it comes to marketing. Youtube not only builds trust among viewers, but allows them to get to know you and what you are selling. Jeff provides some insight on how to gain a platform. For lawyers, it is important not to be narrow in your expertise. It is crucial to start narrow and provide information that you know well or is tied to your niche. Then as time goes on, broaden your scope and tie pop culture to your legal knowledge to keep the audience engaged.
Jeff and Tyson chat about why personal branding is important to a successful channel. People follow people as opposed to businesses. When you brand yourself, people will connect with you more and you can foster better relationships. For Jeff, personal branding allowed him to take on more clients because followers would refer him to business opportunities, leading to more conversations later on and getting to know people better.
Take a listen to learn more about leveraging Youtube as an attorney.
02:10 Why YouTube?
04:06 Tracking Leads from YouTube
06:25 Engaging Video Content
07:52 Video Optimization Strategies
09:02 Building Authority through YouTube
13:16 Narrow vs. Broad Content Strategy
14:21 Personal Branding vs. Firm Branding
17:36 Shorts vs. Long-form Videos
24:42 Mistakes in Video Content
Jeff’s Tip: Get started with Youtube by using your to make phone videos, under 60 seconds to practice and gain comfort.
Tyson’s Tip: Use ChatGPT for organizing data and creating tables effectively.
Connect with Jeff:
Tune in to today’s episode and checkout the full show notes here.
769 episoade
Distribuie
Manage episode 442983912 series 2815124
Content provided by Tyson Mutrux. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tyson Mutrux or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Watch the YouTube version of this episode HERE
Are you a lawyer looking for more ways to gain traction for your business? In this episode of the Maximum Lawyer Podcast, Tyson Mutrux chats with Jeff Hampton, a seasoned legal professional and entrepreneur. They discuss innovative marketing strategies for lawyers, focusing on leveraging YouTube to generate leads.
Youtube is a great tool that lawyers can benefit from when it comes to marketing. Youtube not only builds trust among viewers, but allows them to get to know you and what you are selling. Jeff provides some insight on how to gain a platform. For lawyers, it is important not to be narrow in your expertise. It is crucial to start narrow and provide information that you know well or is tied to your niche. Then as time goes on, broaden your scope and tie pop culture to your legal knowledge to keep the audience engaged.
Jeff and Tyson chat about why personal branding is important to a successful channel. People follow people as opposed to businesses. When you brand yourself, people will connect with you more and you can foster better relationships. For Jeff, personal branding allowed him to take on more clients because followers would refer him to business opportunities, leading to more conversations later on and getting to know people better.
Take a listen to learn more about leveraging Youtube as an attorney.
02:10 Why YouTube?
04:06 Tracking Leads from YouTube
06:25 Engaging Video Content
07:52 Video Optimization Strategies
09:02 Building Authority through YouTube
13:16 Narrow vs. Broad Content Strategy
14:21 Personal Branding vs. Firm Branding
17:36 Shorts vs. Long-form Videos
24:42 Mistakes in Video Content
Jeff’s Tip: Get started with Youtube by using your to make phone videos, under 60 seconds to practice and gain comfort.
Tyson’s Tip: Use ChatGPT for organizing data and creating tables effectively.
Connect with Jeff:
Tune in to today’s episode and checkout the full show notes here.
769 episoade
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Similar cu Maximum Lawyer
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…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
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continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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continue reading
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