Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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EP104 - Talon OOH Canada CEO - Debbie Benadiba
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Manage episode 433989111 series 1083537
Content provided by Media People Podcast and Victor Genova. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Media People Podcast and Victor Genova or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
When CHUM Radio wanted to monetize its online audience for the first time, they called Debbie Benadiba. When Rogers Media launched its first online, on-demand streaming video app, they called Debbie Benadiba to lead ad sales. Debbie has a knack for launching new advertising products to market. There are other examples I can touch on—they include both mobile and OOH advertising, but you’ll have to listen to this episode to hear those stories. Debbie Benadiba, CEO of Talon OOH Canada, stops by to chat about growing up in Toronto, her love of dance, how her original life plan was to become an orthodontist, why she left agency life early in her career for media sales, and what lured her back into the agency world. **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@mediapeoplepodcast www.instagram.com/vicgenova/ www.tiktok.com/@media.people.podcast
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110 episoade
MP3•Pagina episodului
Manage episode 433989111 series 1083537
Content provided by Media People Podcast and Victor Genova. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Media People Podcast and Victor Genova or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
When CHUM Radio wanted to monetize its online audience for the first time, they called Debbie Benadiba. When Rogers Media launched its first online, on-demand streaming video app, they called Debbie Benadiba to lead ad sales. Debbie has a knack for launching new advertising products to market. There are other examples I can touch on—they include both mobile and OOH advertising, but you’ll have to listen to this episode to hear those stories. Debbie Benadiba, CEO of Talon OOH Canada, stops by to chat about growing up in Toronto, her love of dance, how her original life plan was to become an orthodontist, why she left agency life early in her career for media sales, and what lured her back into the agency world. **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@mediapeoplepodcast www.instagram.com/vicgenova/ www.tiktok.com/@media.people.podcast
…
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110 episoade
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