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What Brands Want From Audio with Robbie Giles of MasterClass and Kezia Koo of Indeed
Manage episode 423274692 series 2928703
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“Rather than trying to throw brands in at the deep end of the pool, how do we build them a staircase?” Dan Granger (CEO & Founder, Oxford Road) The Media Roundtable is back! This week we’re talking directly with two extremely successful Chief Audio Officers to answer one key question: “What do brands want?” At Podcast Movement Evolutions, Dan Granger (CEO & Founder, Oxford Road) took the stage with Kezia Koo, (Senior Director of Global Employer Performance Marketing, Indeed) and Robbie Giles (VP of Performance & Lifecycle Marketing, MasterClass) to dive into the unique benefits and challenges of audio. We’re bringing all their insights (and the changes they’re hoping for) straight to you. We’re talking brand safety, testing in the age of efficiency, audio’s role in your media mix, and more. Let’s dig in.
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181 episoade
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Manage episode 423274692 series 2928703
Content provided by PodcastOne. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PodcastOne or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
“Rather than trying to throw brands in at the deep end of the pool, how do we build them a staircase?” Dan Granger (CEO & Founder, Oxford Road) The Media Roundtable is back! This week we’re talking directly with two extremely successful Chief Audio Officers to answer one key question: “What do brands want?” At Podcast Movement Evolutions, Dan Granger (CEO & Founder, Oxford Road) took the stage with Kezia Koo, (Senior Director of Global Employer Performance Marketing, Indeed) and Robbie Giles (VP of Performance & Lifecycle Marketing, MasterClass) to dive into the unique benefits and challenges of audio. We’re bringing all their insights (and the changes they’re hoping for) straight to you. We’re talking brand safety, testing in the age of efficiency, audio’s role in your media mix, and more. Let’s dig in.
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181 episoade
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Similar cu Media Roundtable
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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