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WalesOnline’s Jillian MacMath on transforming a portfolio of newsletters

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Manage episode 383479922 series 1320642
Content provided by Media Voices. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Media Voices or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

This week we hear from Jillian MacMath, Audience Editor at WalesOnline. She was chosen by the judges as the winner of the first ever Hero of the Year at the Publisher Newsletter Awards, so what better person to come and discuss everything newsletters with us.

Jillian talks about the opportunities she saw to get more strategic about the newsletter portfolio when she joined WalesOnline, what metrics should matter to anyone with a newsletter, and what dedicated newsletters like football and food look like with a local focus. She also tells the story of their pop-up Covid newsletter, explains how to get other members of the newsroom invested in newsletters, and how they're using key names to build more personal relationships via the inbox.

Newsletters and publishers innovating in the inbox this year will be one of the chapters we explore as part of our upcoming Media Moments 2023 report. Find out more and pre-register for the report here.

  continue reading

111 episoade

Artwork
iconDistribuie
 
Manage episode 383479922 series 1320642
Content provided by Media Voices. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Media Voices or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

This week we hear from Jillian MacMath, Audience Editor at WalesOnline. She was chosen by the judges as the winner of the first ever Hero of the Year at the Publisher Newsletter Awards, so what better person to come and discuss everything newsletters with us.

Jillian talks about the opportunities she saw to get more strategic about the newsletter portfolio when she joined WalesOnline, what metrics should matter to anyone with a newsletter, and what dedicated newsletters like football and food look like with a local focus. She also tells the story of their pop-up Covid newsletter, explains how to get other members of the newsroom invested in newsletters, and how they're using key names to build more personal relationships via the inbox.

Newsletters and publishers innovating in the inbox this year will be one of the chapters we explore as part of our upcoming Media Moments 2023 report. Find out more and pre-register for the report here.

  continue reading

111 episoade

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