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Legends & Leadership - dentu's Shirli Zelcer

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Manage episode 422066162 series 1474078
Content provided by MediaVillage.org. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MediaVillage.org or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In a recent engaging session of Jack Myers' Legends & Leadership series, Shirli Zelcer, Chief Data and Technology Officer at dentsu, shared her extensive insights into the evolving role of data and technology in advertising. Link above and here to view the video conversation.

With over two decades of experience in analytics, AI, and technology, Zelcer has been a pioneer in adapting and leveraging data to shape marketing strategies. Her journey from the early days of statistics to the advanced realms of artificial intelligence and machine learning reflects the industry's transformative trajectory. "It started out in analytics... and then AI and machine learning came in... So I've sort of been on that path my whole career," Zelcer remarked, highlighting her foundational role in integrating these technologies within dentsu's operations.

  continue reading

114 episoade

Artwork
iconDistribuie
 
Manage episode 422066162 series 1474078
Content provided by MediaVillage.org. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MediaVillage.org or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In a recent engaging session of Jack Myers' Legends & Leadership series, Shirli Zelcer, Chief Data and Technology Officer at dentsu, shared her extensive insights into the evolving role of data and technology in advertising. Link above and here to view the video conversation.

With over two decades of experience in analytics, AI, and technology, Zelcer has been a pioneer in adapting and leveraging data to shape marketing strategies. Her journey from the early days of statistics to the advanced realms of artificial intelligence and machine learning reflects the industry's transformative trajectory. "It started out in analytics... and then AI and machine learning came in... So I've sort of been on that path my whole career," Zelcer remarked, highlighting her foundational role in integrating these technologies within dentsu's operations.

  continue reading

114 episoade

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